National Federation of the Blind Sponsors Live Audio Description
of the 135th Rose Parade on ABC Television!
When: Monday, January 1st, 2024
8:00 AM PST - 10:00 AM PST
11:00 AM EST - 1:00 PM EST
National Federation of the Blind: www.nfb.org
The 135th Rose Parade Event is Sponsored by Honda
What: The Pasadena Tournament of Roses www.tournamentofroses.com
Where: ABC Television, SAP/alternate audio channel
How: Tune your TV or cable box or satellite receiver to ABC Television network. Use the audio menu to select SAP/ alternate audio (sometimes labeled Spanish or visually impaired or Audio Description).
Online: Live Description of the Rose Parade can also be heard on the Audio Eyes YouTube channel at: https://www.youtube.com/live/ZdVPErNTZCo?si=KNbbhWNSthigiz74
Audio Description by: Audio Eyes, www.audioeyes.com
The 135th Tournament of Roses Parade theme is:
Celebrating the World of Music: The Universal Language
About National Federation of the Blind and Audio Eyes
The National Federation of the Blind is the transformative membership and advocacy organization of blind people in the United States. Every day we raise the expectations of blind people, because low expectations create obstacles between blind people and our dreams. You can live the life you want; blindness is not what holds you back. As the leading advocate for accessibility and the full inclusion of the blind in all aspects of society including participation in our culture, the National Federation of the Blind supports audio description as a tool that significantly enhances entertainment, artistic, and informational content for blind people.
Audio Eyes is an award-winning, inclusive company of specially trained Audio Description Writers, Voice Over Artists, Audio Engineers, and Quality Control Specialists including blind professionals. Audio Eyes leadership has contributed to national standards and practices, advanced innovation, and consistently included blind professionals since 1996. Audio Eyes delivers expert live audio description for multiple broadcast events annually.
About the Rose Parade and Audio Descriptions
The Rose Parade is a uniquely valuable American cultural event that unites society at the beginning of each year with positive messages for humanity through art, science, and music, in the form of floats, bands, equine companies, and other parade entries.
Audio Description is the practice of translating visual images into verbal descriptions to enable blind persons to experience comparable detailed information to what sighted people see. Audio Description was developed by blind people for blind people and continues to be greatly influenced by blind Producers, Advocates, and consumers.
The first televised event to offer live audio description for blind viewers was the Rose Parade more than 25 years ago. The Rose Parade was first described by the Los Angeles Radio Reading Service under the direction of Jolie Mason who is also blind.
Audio Description was first developed and implemented by a blind couple in Washington D.C., Margaret Pfanstiehl and Cody Pfanstiehl. Pre-recorded Audio Description was first showed on broadcast television in 1989 by Jim Stovall, a blind entrepreneur who received an Emmy Award for the achievement.
The first blind Audio Engineer to record and produce audio description tracks for broadcast and the first blind Voice Over Artist to perform on broadcast television was Rick Boggs who continues to train and employ blind professionals at Audio Eyes.