Are you looking to increase audience share?
Are you aware that federal requirements for televised Description is increasing? If your network is currently required to provide Description, the volume of hours will increase soon. Even if your network is currently exempt, the FCC is considering increasing the number of required networks.
"That 70's Show"
A sample of video description from the classic series "That 70's Show." A comedy revolving around a group of teenage friends, their mishaps, and their coming of age, set in 1970s Wisconsin. Description courtesy of Audio Eyes.
For Producers, Post-Production Supervisors and Staff, or Studio Executives seeking to make
television programs or online media accessible to consumers with disabilities.
“21st Century Comunications and Video Accessibility Act” (June 19, 2008)
The goal of the legislation is to establish new safeguards for disability access to ensure that people with disabilities are not left behind as technology changes and the United States migrates to the next generation of Internet-based and digital communication technologies.
Video Description and Closed Captioning. Sec. 203.
This section reinstates the FCC’s modest regulations on video description. It also authorizes the FCC to promulgate additional rules to:
(1) ensure that video description services can be transmitted and provided over digital TV technologies,
(2) require non-visual access to on-screen emergency warnings and similar televised information and
(3) increase the amount of video description required.
Finally, this section adds a definition for video programming to include programming distributed over the Internet to make clear that the existing closed captioning obligations (and future video description obligations) contained in Section 713 apply to video programming that is distributed or re-distributed over the Internet. It tasks the FCC with creating captioning rules for three types of programming:
1) pre-produced programming that was previously captioned for television viewing,
2) live video programming, and programming (first published or exhibited after the effective date of the FCC’s regulations) provided by or generally considered to be comparable to programming provided by multichannel programming distributors.
This section is intended to ensure the continued accessibility of video programming to Americans with disabilities, as this programming migrates to the Internet.
Additionally, Sec 205 addresses programming guides and menus. This section requires multichannel video programming distributors to make their navigational programming guides accessible to people who cannot read the visual display, so that these individuals can make program selections.