Are you reaching the widest possible audience?
Streaming services and movie theaters nationwide are adding accessibility services providing Description and Captioning to cater to their customers with sensory disabilities. As federal regulations expand, more and more television networks are going to require bundling of Captioning and Description of the movies they broadcast. More and more DVDs and Blu-Rays are offering Description as alternate audio options. Don’t lose purchases to your competition!
A sample of Video Description from director Boaz Yakin's American crime thriller film "Safe".
"Safe" follows an ex-cop and former cage fighter who must protect a gifted child who is being chased by the Russian mafia, Chinese Triads, and corrupt New York City police.
Video Description courtesy of Audio Eyes
There are many regulations that mandate video description as a "reasonable accommodation" in education, government services, broadcast television, and other fields. Some of these regulations originate in legislation that includes the Americans with Disabilities Act, 1990 (ADA), section 504 of the Rehabilitation Act of 1973, section 508 of the Rehabilitation Act 1975, and various Department of Justice (DOJ) Rules. Video Programming is specifically addressed in the 21st Century Communication and Video Accessibility Act (2008). Section 713 of the act addresses requirements of video programming that is distributed or re-distributed over the Internet. Additional proposed rules are being considered by the DOJ for movie cinemas and media distributed via mobile devices. In virtually all cases, it seems regulatory measures would have been unnecessary had media producers and distributors voluntarily provided equal access.